BASCOM MAPLE FARMS
Bascom—the #1 American supplier of maple worldwide—makes maple products that meet its customers’ exact specifications. Think consistent flavor and color profiles, stringent maple grade standards and formulation assistance to help you stand out in the marketplace.
The Sticky Situation
The Challenge
- Raise Bascom Maple Farm’s brand visibility and credibility within the food and beverage market while providing proof points for a relevant value proposition.
Sweet Results
The Solution
- ColinKurtis’ approach involved a multi-faceted strategy addressing Bascom’s presence with social & digital improvements, google ads, updated tradeshow materials, refreshed collateral and an elevated earned media plan.
Scope: WEB DESIGN / PRODUCT PHOTOGRAPHY / TRADE SHOW GRAPHICS + SUPPORT / SOCIAL MEDIA / COLLATERAL DESIGN + CONTENT CREATION / VIDEO / PR
THE SWEET RESULTS
-
Impressions
-
+75% Brand impressions
12.5 Million Brand impressions -
Engagements
-
+152% Web Engagement
+75% Digital Ads Engagement -
Leads
-
11.5 million Impressions
194 Clips
DIGITAL
Google Ads
By implementing a strategic Google Ads program, we not only increased engagement but have also surpassed the industry click-thru rate (CTR) benchmark by 64%! This success speaks to proper ad placement and the resonance of their brand messaging with target audiences.
SOCIAL MEDIA
ColinKurtis launched Bascom’s LinkedIn presence in 2022. Since then, the platform has become a key tool for building brand awareness and engaging with industry professionals, achieving engagement rates 160% above the industry benchmark.
To support this growth, a social media playbook was developed to unify Bascom’s messaging and visual style across platforms, driving cohesive and engaging brand storytelling online.
PR
Earned Media
By securing earned media coverage, ColinKurtis helped position Bascom as a thought leader and trustworthy brand within the maple syrup industry, becoming a go-to source for industry insights with 11.5 million impressions, 194 Bascom clips, 8 press releases and 11 interviews secured.
TRADESHOW SUPPORT
Booth Design + Collateral
CK helped Bascom tailor its trade show presence for both Private Label and Foodservice segments. A new booth design, eye-catching pull-up banners, and informative sell sheets showcased Bascom’s products and capabilities.
PHOTOGRAPHY
Photoshoot
We helped Bascom execute a photoshoot with images so sweet, you can almost taste them! Creating a cohesive, photo library helps ensure a uniform look across all brand collateral.
TREND REPORT
Research & Content Creation
ColinKurtis rounded up the latest and greatest consumer and food & beverage manufacturing trends that influenced how the industry used and enjoyed maple products in 2025.
With stats, figures, photos and examples, readers can gain a well-rounded view of what maple today looks like.
VIDEO
Maple Sugar
CK created a motion graphic video to introduce Bascom Maple Sugar — a dynamic, engaging piece that highlights the product’s natural benefits and versatility while reinforcing Bascom’s trusted brand. The video delivers a quick, impactful overview that builds awareness and consistency across platforms.
INFOGRAPHIC
Maple Sugar
CK created a comprehensive infographic highlighting the benefits of Bascom Maple Sugar — blending education, design, and brand storytelling.
The piece clearly communicates the product’s natural advantages, consumer appeal, and
versatility while reinforcing Bascom’s heritage and leadership in the maple industry.
CATEGORY GUIDES
CK developed focused category guides — for private label, bulk, and foodservice — helping Bascom express a consistent brand voice and look while adapting to the needs of each market segment.
Brand Story
We created a brand guide for Bascom’s evolving look that featured refined logo usage, updated color palettes, typography standards, and design elements to ensure a cohesive and modern visual identity across all channels.
Web Design
+ Content Creation
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